The project's objective was to transition the Penguin Random House website into a responsive e-commerce platform, changing its business model from Business-to-Business (BB) to Business-to-Customer (BC). This involved updating the design and features to improve user experience, adapt to modern digital trends, and regain significance in the online sphere.
By infusing responsive design principles, the aim was to ensure a seamless browsing experience across various devices, empowering users to explore and engage effortlessly with Penguin Random House's extensive collection of books.
This Userflow is:
To find and purchase a book that is super scary and will keep her on the edge of her seat.
She also want a smooth transition between browsing and purchasing digital content.
Mockup, userflow on 3 diffrent screens
Reference:
The majority of textual content and imagery belong to Penguin Random House South Africa at https://www.penguinrandomhouse.co.za/.
